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Planting a New Seed: Our Next Chapter of Growth

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Updated October 7th, 2025 Share
Planting a New Seed: Our Next Chapter of Growth

When I think about the LMN, SingleOps, and Greenius communities, I think of a shared journey. It’s a journey filled with long days, early mornings, and a deep, genuine passion for a craft that makes the world a more beautiful and vibrant place. For a long time, we’ve operated as three distinct companies, each with our own unique strengths and our own family of customers. But at the end of the day, we’re now one team with one shared purpose: to be the best partner possible to the green industry. To You.

Today, I’m incredibly proud to announce the next step in our journey together. We are bringing our trio of brands and products under one roof and one name: Granum.

For us, this rebrand is about making that shared vision clear to everyone. It’s about being able to operate with one mission and one team, so we can deliver on our promise to you, our customers, and help your businesses grow—whatever growth looks like for you.

The Story of a Seed

We spent a lot of time thinking about a name that truly represents who we are. Something that speaks to our purpose and to your journey. We kept coming back to one central idea: growth.

The origin of the word Granum is ‘seed.’ It’s the foundation of everything—you plant a seed and it grows into something incredible. That’s what we strive to do for our customers’ businesses. We provide tools, knowledge, and resources and you cultivate them into thriving, successful businesses.

That’s the promise of Granum. It’s a promise to be a constant partner in your journey and to stand by you in every season of your business.

What This Means for You

As a business owner, you have enough to worry about. The last thing you need is disruption. So let me be clear: this rebrand changes nothing about the products, services, or people you know and trust. LMN, SingleOps, and Greenius will continue to operate just as they do today, with the same great teams, support, and innovation. They are not going anywhere.

They are simply coming together under the Granum brand, and will now be known as LMN by Granum, SingleOps by Granum, and Greenius by Granum. This allows us to deliver even better solutions and support to you, all while honoring the value and heritage that these brands have built over the years. This is a new day, and we believe it will dramatically benefit your business in the long run.

The truth is, our customer base is the lifeblood of our society and economy. You’re in our  communities sponsoring baseball teams, hiring people, and doing the things that are so important to the building of our local communities and economy. You have a tough job with very little support, and we take that incredibly seriously. As a team, we share a core value: give the extra 1%. This rebrand is about unifying our energy and our purpose to do just that.

Our Shared Future

The landscape and tree care industries demand partnership. While our competitors look to other markets and industries to serve, we will continue to lean in and invest here, putting more and more people and resources in place to support your goals and your mission. 

Announcing Granum is just the beginning. The rebrand gives us a platform to innovate faster, integrate our solutions more seamlessly, and build new tools that serve your business at every turn. All of us are excited to see what we can build together.

By Mark Sedgley.

Mark Sedgley is an accomplished SaaS executive passionate about building companies and cultures that serve teams, customers, and communities with purpose. Over the last 20 years, he has founded and scaled software companies, stepped in as CEO to lead through founder transitions, and successfully executed nine acquisitions. Today, as CEO of Granum, he is focused on driving sustainable growth in the green industry through intuitive, connected software. Beyond work, Mark values his 30-year marriage to his high school sweetheart, Dorota, and raising their three children—Jake, Ash, and Kaia.

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