SingleOps & TCIA Webinar: Built for Spring

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MAR 19

• Virtual Event

SingleOps & TCIA Webinar: Built for Spring

Tree Care

Thursday, March 19th at 3:00pm – 4:00pm

Hosted by SingleOps by Granum & TCIA

How Tree Care Leaders Align Sales, Safety and Crews Before Volume Hits

CEU CREDITS: 1.0 ISA CEU

Spring doesn’t create operational problems in tree care; it exposes them.

As demand ramps up and new hires enter the field, many companies discover disconnects between what’s being sold, who’s trained to execute it, and how crews are scheduled. The result can be margin erosion, preventable incidents, stressed teams, and reactive decision-making right when performance matters most.

In this candid, operator-led conversation, Jason Lee and Jordan Upcavage sit down with a fellow tree care leader to talk about what actually works when volume increases.

Together, They’ll Unpack

How to onboard and prepare new hires before they step into high-risk work
How to ensure required training is completed before dispatch
How to align estimating with real crew capacity
How to reduce preventable incidents during peak production
How structured workflows protect margin when output scales

No fluff. Just practical insight from operators who’ve lived it.

Speakers & Customer Guest

Jason Lee, Co‑Host & Presenter

Jason Lee, graduated from the University of Florida with a degree in Landscape and Nursery Management, is the owner and founder of SkyFrog Landscape. Jason oversees the company’s management, field operations, and office administration, and he uses his education, experience, and passion for landscaping to fuel his vision for SkyFrog’s future.

Jordan Upcavage, Co‑Host & Presenter

Jordan Upcavage, an ISA certified, TRAQ qualified, and PPQ qualified arborist, is Jerry Upcavage’s son and joined Independent Tree Service in 2012 as the Vice President. Since joining the company, Jordan has served 2 terms on the ISA’s board of directors; a 3-year term as the Consulting Arborist Representative and an additional 1-year term as an At Large board member.

Priscilla DeRubeis, Customer Guest

Priscilla DeRubeis is the Vice President at Lynch Landscape & Tree Service, where she helps lead a high‑growth, people‑first team serving Greater Boston. Priscilla holds a B.S. in Marketing from Suffolk University. With a background in human resources and operations in consumer services, she brings deep expertise in team building, management, and payroll.