Growth doesn’t happen by accident. In 2026, the landscape and tree care industries are at a digital inflection point—where operators with a solid digital core are widening their margins and pulling ahead, while everyone else fights manual processes that slow everything down.

This first annual Granum research report analyzes data from nearly 700 respondents across the green industry and our own customer base to benchmark technology adoption, surface the real barriers to ROI, and spotlight where the next 12–24 months of opportunity truly are.

• Granum customers are more likely to be fully digitized across core workflows than the industry at large—turning technology into everyday wins in sales, operations, and profitability.

• Enablement—not software spend—is the true barrier. Training, implementation, and process fit top the list of blockers across the industry, especially for operators who have tried to modernize and stalled out.

• Process automation and reporting/analytics are set to drive the next leg of value—and early adopters are already using AI and automation to move faster without adding overhead.

• Scale amplifies digital momentum. As revenue grows, so does reliance on technology—meaning the decisions you make about your tech stack today compound over time.