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Your Success is Our Shared Mission

We’re the #1 software partner to landscapers and arborists throughout North America. The energy that our customers’ give to their own work inspires us to constantly level up our services.

Granum team with customer

Delivering Smoother Workdays

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Devoted to You

Our Mission

To empower landscapers and arborists to unlock their potential by improving their operations.

Our Values

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We Before Me

We understand the value of putting others before ourselves. This includes putting our customers first and foremost, taking a what can I do to help mentality with our teammates , and treating our partners as essential additions to our team. Serving others is in our DNA.

The Extra 1%

We deeply value grit and going above and beyond on a day in and day out basis. It’s the only way we know how to be, and it’s a core expectation.

Bias to Act

We are highly motivated to empower autonomous, curious folks to have a bias to action. We trust you to make good decisions, communicate your actions, and make our company a better place. A bias towards actions spins the flywheel of success faster.

Unconditional Transparency

We are committed to being transparent with each other and our customers unconditionally, in an effort to inform and empower each other to make the best possible decisions and advance our products, organization, and even the industry itself each and every day.

Accountable to Outcomes

We hold ourselves accountable to a high standard – delivering outcomes to our customers, and to each other as we serve our industry. We do this by understanding the outcomes sought, and then designing our organization and products intentionally and strategically to deliver them.

Forgiveness

We have high expectations of ourselves and each other, but also know we are all humans. We believe the best, never assume the worst, and know that in the long-run forgiveness ensures the freedom to achieve success.

Granum Team and Customers

Our Story

We believe in business rooted in partnership, which is why we’ve united three leading companies, LMN, SingleOps, and Greenius. Not just through a new name, but through the shared goal of improving how landscaping and arborist businesses operate.

We’ve been serving landscapers and arborists since 2008, and remain dedicated to their continuous advancement.

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Mark Sedgley
Chief Executive Officer

About Mark

Mark Sedgley is an accomplished SaaS executive passionate about building companies and cultures that serve teams, customers, and communities with purpose. Over the last 20 years, he has founded and scaled software companies, stepped in as CEO to lead through founder transitions, and successfully executed nine acquisitions.

Today, as CEO of Granum, he is focused on driving sustainable growth in the green industry through intuitive, connected software. Beyond work, Mark values his 30-year marriage to his high school sweetheart, Dorota, and raising their three children—Jake, Ash, and Kaia.

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Brent Stringer
Chief Financial Officer

About Brent

Brent Stringer is a proven finance and operations executive who, as CFO of Granum, oversees Finance, Accounting, People Operations, Revenue Operations, Learning and Development, and IT. He views his role as a strategic partner to every part of the business and is passionate about building and fostering deep connections across teams to align financial strategy with operational excellence and customer success.

Brent believes that when customers thrive, the company thrives alongside them, and he brings that perspective to every decision and partnership. By combining operational and financial expertise with a customer-first mindset, Brent ensures that finance is not only about the numbers, it’s about driving collaboration, innovation, growth, and long-term value for the business and its customers. 

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Alex Feldman
Chief Operating Officer

About Alex

Alex Feldman is an accomplished operator who believes great software should feel like great service. With deep experience in payments and fintech, Alex’s career spans trading floors, product teams, and executive leadership—always focused on removing friction for customers. As COO of Granum, Alex leads Customer Experience, bringing the customer’s voice into how Granum designs, builds, and supports software for the green industry.

Alex’s teams partner with customers in the everyday moments that matter—winning jobs, scheduling crews, sending invoices, and getting paid. Success is measured in outcomes customers feel: fewer headaches, smoother workflows, and time back in the day. Previously, Alex held leadership roles at RoadSync, Paya, and First Data.

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Taylor Gould
Chief Marketing Officer

About Taylor

Taylor Gould is a dynamic marketing executive with a proven record of elevating brand presence and driving growth through creative, data-driven strategies. Known for his bold thinking and collaborative spirit, he fuses innovative storytelling with strategic rigor to deliver results.

With deep experience partnering with executive teams and scaling brand ecosystems, Taylor brings energy, vision, and trusted leadership to every campaign—ensuring that every message resonates and amplifies the brand’s impact.

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Aaron Gunn
Chief Technology Officer

About Aaron

Aaron Gunn is a technology executive with a passion for building robust, scalable systems that support product innovation and business growth. With a track record of leading engineering and infrastructure efforts in high-growth environments, Aaron brings clarity, foresight, and technical rigor to complex challenges.

He partners closely with product and operations teams to ensure technology enables—not constrains—the vision of the business. At Granum, Aaron drives the roadmap, architecture, and engineering excellence behind the next generation of the platform.

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Abbey Gilhula
EVP of Brand & Ecosystem

About Abbey

Abbey Gilhula is a trusted strategic leader with a track record of scaling SaaS companies and building high-impact partnerships. Known as a “force multiplier,” she combines big-picture vision with operational precision, helping organizations grow while safeguarding culture.

With deep experience advising CEOs and guiding growth strategies across brand and partnership ecosystems, Abbey brings clarity, energy, and trusted counsel to every challenge—turning bold ideas into lasting results and ensuring every interaction reflects the strength of the brand experience.

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Shaun Rodgers
EVP of Sales

About Shaun

Shaun Rodgers is a seasoned executive with extensive experience building high-performance teams and driving sustainable growth for both the companies he works for and his clients. As a leader, Shaun is deeply committed to developing people and fostering cultures of accountability, curiosity, and excellence.  Known for his strategic mindset and unwavering commitment to results, he combines sales discipline with financial acumen and customer-centric thinking to unlock long-term value. 

Shaun has spent the better part of 15 years helping Community Banks, Hospitals, Senior Living Communities, Local governments and Associations run their businesses better with the use of software.  In collaboration with these clients he brings clarity, tenacity and trusted partnership to every challenge – ensuring success that lasts.

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Andrew Meyers
EVP of Product

About Andrew

Andrew Meyers is an accomplished product leader with a unique blend of experience across product management, operations, and customer success. Before joining Granum, he spent over six years at Granular, where he held executive roles shaping both product strategy and operations.

With an MBA from UC Berkeley’s Haas School of Business and roots in entrepreneurship, Andrew brings a balanced perspective that connects customer needs, product vision, and business outcomes. At Granum, he leads product strategy with a focus on delivering intuitive, scalable solutions that empower the green industry.

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Matt Crinklaw
EVP of Greenius

About Matt

Matt Crinklaw has dedicated nearly two decades to building and leading Greenius, shaping it into one of the green industry’s most trusted training platforms. With 18 years of experience spanning product development, customer success, and operations, Matt has been integral to the product’s growth and evolution, now as part of Granum.

Known for his deep industry knowledge and steady leadership, he brings unmatched perspective and commitment—ensuring Greenius by Granum continues to deliver innovative training solutions that help contractors and their teams succeed.

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Kathleen Moore
VP of People & Culture

About Kathleen

Kathleen Moore is a seasoned human resources and leadership strategist with deep expertise in organizational culture, talent development, and change management. Known for her authentic leadership and sharp insight, she bridges people, processes and purpose to help teams thrive.

With years of advising executives and designing people-first programs, Kathleen brings clarity, empathy and strategic direction to every initiative—ensuring organizations not only perform, but resonate with their values and their people.

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