Some operators bill $270/man hour. The industry average is $100. Find out what they're doing differently. Join our free Landscape Operator Week webinar series, June 9–12.
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Learn how operators are billing $270 per man hour when the industry average is $100; how to know your jobs are on-budget and delivering a health profit margin before they’re done, forcing you to absorb it; how to implement the 5S standardization system; and much more.
Four sessions. Three working operators. Real numbers.
June 9-12 · Live Webinar · FREE · Can’t attend? Register and get the recordings
Somewhere between the estimate and the final invoice, the profit gets away from you. That’s not a skill problem — it’s a systems problem. Hosts Brian Fullerton and Sam Gembel sit down with three operators to show you the production, execution, and job-review habits behind their margin.
If your production rates are guesses, your estimate is a hope — not a plan. Patrick walks through how to fix that.
“There’s no room for feelings when it comes to estimating or holding teams accountable. Production rates and expectations need to be rooted in math, field data, and facts; not guesses, pressure, or emotion.” – Patrick Murray
✓ Build real production rates from field data so estimates stop being guesses
✓ The daily habit that tightens your numbers every season
✓ What field accountability actually requires before it can work
Most operators find out a job went wrong after it’s done. By then there’s nothing left to do but absorb it. Mike shows you what the inside of a well-run operation actually looks like — from the moment the crew leaves the yard to when the job closes out.
✓ The daily open-and-close habits that keep jobs on track
✓ What foremen need to know before they leave the yard
✓ How to spot a job going sideways while it’s still happening
Companies that reach $270 per man hour don’t get there on better pricing or a different market. They get there by closing the loop after every job — reviewing what actually happened and shifting toward the work that generates real margin. Brittany walks you through what that habit looks like in practice.
✓ What a job debrief looks like — and why 20 minutes beats a full day of estimating
✓ How to read job cost data without getting lost
✓ The efficiency metric most operators have never heard of
Before the season took over — did your yard, trucks, and shop look the way you wanted them to? Brian and Sam walk through Sort, Set, Shine, Standardize, and Sustain inside real landscape operations. All registrants get a one-page 5S Implementation Checklist after the session.
✓ How to apply 5S to your yard, shop, trucks, and job sites
✓ The equipment reset every crew should run — and why it protects your margin
✓ Why organized operations reduce rework and make training easier
Brian opens up real landscape operations so other owners can see best-in-class from the inside. His facility tours are the most talked-about sessions in the green industry — because you don’t just hear about great businesses, you walk through them. Brian hosts Day 2 and joins Sam for the Pillar 4 facility segment on Day 1.
Sam has spent years helping landscape business owners build the financial and operational foundation their businesses need to scale. Direct, practical, and built around real numbers — not theory. He’s one of the most trusted voices in the green industry because he’s run the business himself. He owns Day 1 from first session to last.
Complete all four sessions and you’ll know exactly where your systems are working — and exactly where they’re not. Ready to go further? You’ll be invited into the Granum workshop where the full build lives.
“The work in the field is the easy part. Running the company behind it is where most of us get humbled. That is exactly the conversation Granum is putting on the table for Landscape Operator Week, and it is the kind of room I wish I had been in 18 years ago.” -Mike Arnold, President of Creekside Outdoor Living
Can’t Make it Live? Register anyways and we’ll send you the recording each day.