Most snow margin isn’t lost during the storm. It’s lost in July.

By January, it’s too late to fix what you didn’t plan in July. You’ll either be in control of your season or chasing it.

 

Three days, three operators, one plan for snow season, plus a bonus session in August.

 

July 13-15 + August 4 · Free Live Webinar Series
Can’t attend? Register and get the recordings

The operators who make real money on snow make one decision differently. You’re looking at that decision right now.

Hosted by Brian Fullerton alongside the operators who’ve built serious snow businesses. Each 60-minute session shows you the systems, numbers, and decisions that separate the operators who thrive in February from the ones who survive it.

Day 1

Sell More Snow: Building a Profitable Sales Plan Before the Season Starts

You don’t find out if your sales system works in February. You find out right now, when you still have time to build one.

Sam and Brian walk through the full sales system Sam runs at Atlas Outdoor: real revenue targets, a 7-stage funnel built specifically for snow, and the route densification math that turns good accounts into great margins. 

Set a real revenue target before the selling season opens and build a funnel to hit it

Qualify properties by type and route location — stop chasing the wrong ones

Quote three contract types from one estimate and close more deals without dropping your price

Day 2

Run a Tighter Crew: Operations, Equipment & Dispatch That Protect Your Margins

You sold the work. Now you have to deliver it at 2am, in a storm, with a crew that’s never seen the lot.

Chaise Ireland builds operations systems that hold up when conditions don’t. He and Brian get into the details most webinars skip.

Calibrate your salters. Most operations waste significant material on every event

When machines beat trucks, and when they don’t

How $22K–$150K per season walks out the door untracked, and how to stop it

Day 3

Know Your Numbers: Pricing, Job Costing & Risk Management for Snow Contractors

Snow is the most profitable service most contractors offer, and the one most often underpriced.

Mike Arnold built Creekside Outdoor Living on cost-based estimating and disciplined job costing. He and Brian cover the numbers and legal mechanics every snow operator needs before the season opens.

Why labor + material + equipment + overhead + profit is the only formula that holds

Revenue per hour, the single most important metric when pricing snow work

Documentation and GPS records as profit protection, not just legal cover

Bonus Session

Your Snow Crew Starts in August: Hiring, Training & Retention for Winter Operations

The operators who never scramble for crew in November made one decision in August. This session is that decision.

The contractors who nail their winter labor don’t start recruiting in November. They start now. Marty brings decades of experience building and scaling green industry teams to the most overlooked part of snow season prep: hiring, onboarding, and building the career ladder that keeps your best operators around all year.

Know exactly how many people you need before the season opens

The job ad change that gets the attention of better candidates

Get a new hire field-ready before the first storm

Meet the Speakers

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Sam Gembel
Founder, Atlas Outdoor

About Sam


Sam has spent years helping landscape business owners build the financial and operational foundation their businesses need to scale. Direct, practical, and built around real numbers — not theory. He’s one of the most trusted voices in the green industry because he’s run the business himself. He owns Day 1 from first session to last.

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Chaise Ireland
President, Conestoga Contracting

About Chaise


Chaise started Conestoga Contracting Group at 20 years old with a single snowplow truck and turned it into a year-round commercial landscape company with a fleet of over a dozen vehicles. He’s built CCG from the ground up — and he knows what it actually takes to grow a green industry business because he’s lived it.

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Mike Arnold
President, Creekside Outdoor Living

About Mike


Mike Arnold is the founder and president of Creekside Outdoor Living, a design-build, landscape maintenance, and snow management company serving Northwest Indiana and the greater Chicagoland area. Since starting the business in 2008, Mike has grown Creekside into a trusted outdoor living and property care company known for craftsmanship, professionalism, and a strong team culture.

Beyond the day-to-day operations, Mike is passionate about helping other contractors build healthier, more profitable companies. With nearly two decades of experience in the green industry and a social media following of over 350,000, he shares practical insight on pricing, crew structure, cash flow, leadership, and knowing which jobs are worth taking — and which ones to walk away from.

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Marty Grunder
Founder & CEO, Grunder Landscaping

About Marty


Marty Grunder started Grunder Landscaping Co. in 1984 to buy baseball cards with his brother — and built it into one of the most recognized names in the industry. He’s also the founder of The Grow Group, a consultancy that teaches landscape pros the business practices behind GLC’s success. Their annual conference drew 1,000+ operators to Columbus in 2025. Marty has been named Ohio Young Entrepreneur of the Year by the SBA, Dayton/Miami Valley Entrepreneur of the Year by Ernst & Young, and inducted into the Dayton Business Hall of Fame — and he’s still showing up for the industry as a longtime columnist for Landscape Management Magazine.

Register Now

Right now, in July, you have something you won’t have in October: time. Time to build the sales plan. Hire the crew. Know the numbers. Own the season before it starts. The operators who look back at this winter and say they nailed it? They’re the ones who made the call today. Register once. Get all four sessions. Be that operator.

“Snow is the most profitable service most contractors offer, and the one most often underpriced. The operators who change that don’t wait until October. They start now.” -Mike Arnold, President of Creekside Outdoor Living

Can’t Make it Live?
Register anyways and we’ll send you the recording each day.

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