April's too late to find out whether you have a bench. Find out the 7 things the best landscape companies do NOW before they hire.
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By April, it’s too late to build the people systems you didn’t start in September. You’ll either have people ready, or you’ll be writing a job ad.
One session. Two operators. Seven things the best landscape companies do before they hire.
September 9 · 12PM ET · Free Live Webinar Can’t attend? Register and get the recording
Most operators would agree their people are their greatest asset. They’re also the biggest expense in the business, and the one thing that quietly caps how much work you can take on.
You’ve mastered sales. You’ve dialed in ops and pricing. Then you hit the wall every growing operation hits: crew leads develop their teams differently, quality swings job to job, and it gets harder with every truck you add.
The season just showed you which crews held up, which foremen carried too much, and which hires didn’t make it to August. Most operators answer that by posting a job ad. The best companies answered months ago, with people already on the payroll — and these are the seven things they did.
You don’t find out whether you have a bench in April. You find out now, while there’s still time to build one.
Brian Fullerton sits down with Jeremy Talboy of North Georgia Landscape Management for the concrete steps the best landscape companies do before they reach for the hiring lever. Then Matt Crinklaw gives you the first look at the new Greenius.
✓ Why the $10M company across town didn’t hire its way to 75 good landscapers
✓ The four rungs between a green hire and a crew lead, and why a visible path holds people
✓ What you can actually prove about your crew the day something goes wrong
Brian Fullerton is the founder of Brian’s Lawn Maintenance and Lawntrepreneur Academy, helping lawn and landscape contractors build stronger, more profitable businesses through real-world experience, education, and community. His mission is simple: to inspire one million people to change their stars and what better place to do it than through the trades and the blue-collar industry.
Jeremy started North Georgia Landscape Management the day after he graduated college, in the middle of a recession, with a pickup truck and a mower. He printed flyers, knocked on doors, and did every job himself — sales, books, repairs, and the actual work. Today he owns NGLM and serves as president of Georgian Landscape Design, running maintenance, enhancement, and design-build crews across metro Atlanta. The company has landed on the Atlanta Business Chronicle’s list of the largest commercial landscape firms in the market five years running — the goal he set for himself back in 2016.
He’s also candid about what it cost to get here. Jeremy will tell you that scaling without written standards was his most expensive mistake: hiring good people and handing them an objective worked fine when the company was small, and stopped working the moment there were more crews than he could stand on top of. He’s spent the last stretch building the SOPs and career paths he wishes he’d started at ten employees — so every role knows what’s expected, how to do it, and why. That’s the part of his story worth your 45 minutes.
Matt Crinklaw has dedicated nearly two decades to building and leading Greenius, shaping it into one of the green industry’s most trusted training platforms. With 18 years of experience spanning product development, customer success, and operations, Matt has been integral to the product’s growth and evolution, now as part of Granum.
Known for his deep industry knowledge and steady leadership, he brings unmatched perspective and commitment—ensuring Greenius by Granum continues to deliver innovative training solutions that help contractors and their teams succeed.
Right now, in September, you have something you won’t have in March: time. Time to look at who you already have. Time to build the path before you need to promote someone into it. Time to set the standard while nobody’s waiting on a truck. The operators who look back at next season and say they nailed it are the ones who made the call in the shoulder months.
Can’t Make it Live? Register anyways and we’ll send you the recording either way.