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Granum Launches Break Records Tour: Operator-Led Workshop Series for Landscape Business Owners

Landscaping


Updated April 22nd, 2026
Granum Launches Break Records Tour: Operator-Led Workshop Series for Landscape Business Owners

Sam Gembel and Brian Fullerton headline an eight-city tour built to give landscapers the systems, habits, and confidence to run record-breaking seasons

ATLANTA, GA — April 22, 2026Granum today announced the Break Records Tour 2026, a two-day, operator-led workshop series designed for landscape business owners and operators who are done grinding and ready to grow. Running from May through December 2026, the tour will stop in eight cities across North America and is built to help landscapers turn one season into a record-breaker — not by working harder, but by running differently.

“At Granum, we exist to help green-industry businesses build companies they’re proud to run, not jobs they’re stuck inside,” says Mark Sedgley, CEO of Granum. “The Break Records Tour is a natural extension of that mission. We’re putting the operating systems, numbers, and daily habits of top performers in the room with owners who are ready for the next level — no product pitch, no fluff, just the truth about what it takes to grow.”

At the center of the tour are Sam Gembel, founder of Atlas Outdoor, and Brian Fullerton, owner of Brian’s Lawn Maintenance — two of the most trusted operators in the green industry. Together, they’ve built and run high-performing landscape businesses, and the Break Records Tour is their playbook opened up for other owners: the numbers they watch, the systems they rely on, and the daily habits that keep their companies growing year after year.

“Most owners don’t need more motivation — they need a way to connect their pricing, their crews, and their numbers so the business actually works,” says Gembel. “Day One is the operating system I wish I’d had ten years ago. We’re going to get into real margins, real benchmarks, and real decisions so owners can go home and run differently on Monday morning.”

Day One: Sam Gembel’s full operating system, start to finish

Day One is a main-stage, deep-dive workshop led entirely by Gembel. He spends the day walking owners through the operating framework behind profitable, scalable landscape businesses — the same foundation he built at Atlas Outdoor.

Attendees work through:

  • Financial clarity they can act on – how to connect revenue targets to crew output, protect margin, and finally understand what the numbers are saying about the business.
  • Pricing and estimating discipline – a framework built on real benchmarks so that every estimate protects profit instead of leaking it before the crew ever rolls out.
  • An operational diagnostic – tools to spot and fix capacity and margin leaks in crew utilization, schedule integrity, routing, and job execution.
  • People and team systems that actually work – hiring, onboarding, and accountability structures that turn foremen into leaders and make turnover more predictable and more preventable.
  • A practical AI habit – simple, field-tested ways to use AI for tasks like estimates, job postings, crew briefs, and client follow-up, in minutes a day.

By the end of Day One, landscapers leave with a clear view of how top-tier operators run their businesses — and a framework they can start applying as soon as they get home, not a highlight reel that fades on the drive back to the yard.

Day Two: Brian Fullerton’s backstage tour of a real operation

Day Two is where the theory turns into traction. Fullerton hosts an exclusive, small-group facility tour inside a real, high-performing landscape company. Attendees move through rotating stations led by the actual team that runs the operation every day — from dispatch and routing to estimating, crew management, equipment, and culture.

“For most operators, the missing piece is they’ve never actually walked through a company that runs the way they want theirs to run,” says Fullerton. You see how the yard is set up, how the crews are briefed, how the jobs are scheduled — and you can ask the hard questions you’d never get to ask on a trade show floor.”

As owners walk the yard and see the systems live, Fullerton connects each stop back to Gembel’s frameworks from Day One, so operators understand not just what they’re seeing, but why it works and how to adapt it at home. The tour closes with a working debrief where attendees translate everything they’ve seen into a short, focused action list they can start on Monday morning.

Throughout both days, landscapers are in a room full of peers who are wrestling with the same questions: how to price correctly, how to grow without burning out, how to build a team that stays, and how to step back from every decision without losing control of the operation.

Tour schedule and registration

The Break Records Tour will visit eight cities across North America between May and December 2026, with each stop limited to a small number of seats to keep the experience hands-on and conversation-driven. Tickets are $895 per attendee, with a $100 early-bird discount available through April 30, 2026 using the code BREAK100.

Each ticket includes the full two-day program, all meals and refreshments, the Break Records Happy Hour, an exclusive tour tee, and access to the host company’s leadership team during the facility tour.

Landscapers can see the full tour schedule and find their nearest stop at granum.com/break-records-tour-2026.

About Granum

Granum is the company behind LMN, SingleOps, and Greenius — the operating system modern landscape and tree care companies use to run their businesses. From estimating and scheduling to crew training and on-the-job execution, Granum helps green-industry operators get organized, streamline daily work, and deliver the kind of customer experience that keeps accounts and crews for the long term.

Media Contact

Taylor Gould
Chief Marketing Officer, Granum
[email protected]

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