FROM 3% TO 10% NET PROFIT: Get in the Driver’s Seat of Your Numbers

Most landscape profit isn’t lost in the bid. It’s lost after you win the job.

 

You just ran a full season. Every job you finished has something to tell you about where your margin went.

 

Brian and Sahra go through the five numbers that decide your net profit, one at a time, with what good actually looks like for each.

 

Tuesday, September 29 · 12:00 PM ET
60 minutes · Free Live Webinar

 

Can’t attend? Register and we’ll send you the recording.

Every operator running 10% decided at some point to look at their numbers differently. You’re looking at that decision right now.

Hosted by Brian Fullerton with Sahra Linnemann, who built these numbers for her own company before she started teaching them. Sixty minutes on where you stand while you can still change it, rather than when the accountant calls and all you can do is repeat it.

Where your margin went, and how to get it back

We start with why financial trouble is visible months before it reaches your bank account. Then Sahra takes the five numbers one at a time, with what good looks like for each. Then we go looking for the leak in jobs you’ve already finished, and close with the Pen to Paper Plan so what you find actually changes something.

Why a month-end P&L tells you what happened instead of what to change

The red flags that show up in the numbers before they show up in your account

What good looks like for each of the five numbers, by division rather than as a company average

The two numbers most operators have never calculated, and the one that hides the most damage

How to run estimate-versus-actual on a job you finished last month

The Pen to Paper Plan, so what you find survives contact with the season

Meet the Speakers

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Brian Fullerton 
Owner, Brian’s Lawn Maintenance

About Brian

Brian Fullerton is the founder of Brian’s Lawn Maintenance and Lawntrepreneur Academy, helping lawn and landscape contractors build stronger, more profitable businesses through real-world experience, education, and community. His mission is simple: to inspire one million people to change their stars and what better place to do it than through the trades and the blue-collar industry.

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Sahra Linnemann
The Green Executive

About Sahra

Sahra Linnemann is a LMN Certified Consultant, Certified Profit First Professional Coach, and Advanced QuickBooks Certified ProAdvisor who brings both precision and personality to the green industry. Sahra has worked with hundreds of lawn and landscape businesses streamlining their books and helping them achieve permanent profitability.

With over 150 LMN software in-person implementations under her belt, Sahra has helped implement LMN with landscape companies all over the U.S. and Canada. Sahra works with her husband, Adam, to run Linnemann Lawn Care & Landscaping and is the mother of two boys, Nash & Wynn. In Sahra’s free time, she enjoys sampling Adam’s BBQ, watching Judge Judy and relaxing with a sweet tea!

Product: LMN

Register Now

Right now, in September, you have something you will not have in March: time. Time to look at the jobs you just finished before you price the next ones. Time to find where the margin went while the season is still in front of you on paper. Time to decide what 10% would actually require. The operators who look back at next year and say they nailed it are the ones who did this work in the shoulder months. Register once and we’ll send you the recording either way.

Can’t Make it Live?
Register anyways and we’ll send you the recording.

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