You know what the season brought in, but do you know what it cost to deliver? Find out live on October 27.
LMN
Landscaping Business Management Software
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Tree Care Business Management Software
Greenius
Employee Training & Development Software
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SingleOps Overview
SingleOps helps arborists get organized, exceed client expectations, and see measurable results.
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Greenius develops your crews to exceed expectations and builds a culture employees love.
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What Sets Us Apart
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We've Launched a New and Improved Greenius
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Session 2 of 5 in the Green Side Up: Tree Care Business Webinars program.
October 27· 12:00 PM ET · Win 2 TCI EXPO Tickets
60 minutes + live Q&A · Free to attend
You can’t price next season until you know what this one actually costs you.
Every operator knows what the season brought in. Far fewer know what it costs to deliver. Jordan and Jason sit down with Tim Walters of Miller’s Tree Service to go through job costs, overhead, and margin line by line, using the numbers from the season you just finished rather than a theory about the one ahead.
Most of what decides whether a job made money never shows up on the bid. Drive time, load-out and shop time, dump fees, the half-day crane rental. You already know something’s off, you just can’t see where. Leave enough of it out and you don’t find out until December, when there’s nothing left to do about it. October is the first stretch all year with a full season of real numbers behind you and enough quiet to look at them, and the last stretch before you set next year’s prices.
One hour with three operators who’ve done this on their own books.
✓ The real cost of an hour on the job, with drive time, dump fees, and shop time already in it
✓ Which services actually paid this year, and which ones just kept the crew busy
✓ Whether your close rate means you’re selling well or pricing too low
Two live attendees are going to Fort Lauderdale.
Stay on the session from start to finish and you’re entered to win two full passes to the 2026 TCI EXPO (November 12–14, Fort Lauderdale, FL). We’ll draw two winners to win a pair of tickets and announce them before we wrap. You’ll know before you leave the call.
Jordan Upcavage is a seasoned leader in the arboriculture industry and the Vice President of Independent Tree Service Inc., a family-owned tree care company based in Tampa. With over 48 years of experience in the industry, Independent Tree Service has been a cornerstone of the community, and Jordan has been a driving force in the company’s success.
He began his career in arboriculture as a high school and college student, mastering the foundational skills of the trade—raking, dragging brush, and learning to climb trees. His passion for the field led him to compete in the Florida Chapter Tree Climbing Championship during his early years. Jordan earned his B.S. in Environmental Horticulture from the University of Florida and holds professional certifications as an ISA Certified Arborist, TRAQ, and PPQ. He believes in the power of continuing education to elevate the industry, transforming what was once seen as a labor job into a respected career.
Under his leadership, Independent Tree Service has grown to include 5 additional ISA Certified Arborists and a Plant Health Care division. As a dedicated advocate for the arboriculture profession, Jordan currently serves on the Florida Chapter of the ISA (International Society of Arboriculture) as the Chapter President, where he has contributed for a total of 7 years. His past roles include serving as the Consulting Arborist Representative, two terms as an At-Large Board Member, and Vice President. He also chaired the Trees are Cool License Plate Task Force, and is an active member of the Trees Florida Planning Committee and the Florida Chapter Finance Committee. Jordan has also had the privilege of speaking at multiple industry events, including three Trees Florida Conferences.
Jordan’s approach to leadership is rooted in experience and observation, and he believes in leading by example. Outside of work, he is also an avid saltwater angler and cherishes time with his wife and their three young children: 8-year-old twins (a boy and a girl) and a 2-year-old son.
Award-winning landscaper and owner of SkyFrog Landscape Jason combines deep industry knowledge with a hands-on approach, transforming outdoor spaces precisely. Recognized by the Gator 100 and UF’s 40 Under 40, he leads with a passion for growth and excellence in the landscape industry. A regular outdoorsman, you’ll probably find Jason out on an alligator hunt when he’s off the clock.
Tim Walters joined Miller’s Tree Service in 2012 after more than a decade in the tree care industry. He started as a climber and foreman and now serves as Head of Operations, leading day-to-day field execution with a relentless focus on safety, quality, and efficiency.
Tim recently earned the ISA Board Certified Master Arborist (BCMA) credential, the highest level of certification offered by the International Society of Arboriculture. The BCMA is exceptionally rare (fewer than 2% of ISA Certified Arborists hold it) and requires passing an extensive, scenario-based exam. Tim is the only active commercial BCMA in Tallahassee and one of the only ones in North Florida.
He’s active in the Florida ISA chapter, serving on its Education Committee and volunteering at the annual Florida State Climbing Championships.
Next year’s prices get set over the next few weeks, whether or not anyone has looked at the numbers first. Spend an hour with two operators and a guest who have done the math on their own work, and go into that decision with the season’s real costs in front of you.
Can’t Make it Live? Register anyways and we’ll send you the recording.