Turnover isn’t just a hassle—it’s a barrier to growth, stability, and profit. That’s why Greenius hosted a webinar tackling one of the industry’s most pressing challenges: how to build a team that stays.

In “Stop the Turnover Cycle: A Modern Strategy for Your Landscape Team,” landscape business coach Jeffrey Scott, founder of Jeffrey Scott Consulting, joined forces with Katie Magoon, HR expert and founder of People Solutions Center, and Matt Crinklaw, Executive Vice President of Greenius. Together, they shared powerful strategies to help landscape companies move from reactive hiring to intentional people development.

Watch the full webinar here:

Here’s our recap of the most important takeaways—and the practical steps you can take to turn crew turnover into crew loyalty.

Workers today crave structure, advancement, and purpose. Companies retain more when they can answer: Where am I, and where am I going? A defined path from entry-level to crew leadership makes progress tangible. 

Katie and Jeffrey emphasized a shift away from viewing team members as tasks to check off. Instead, invest in people with consistent training, feedback, and coaching—turn laborers into long-term contributors. As Jeffrey Scott noted, “Sometimes you have to slow down in order to go fast. And that means you have to take time during the season to make this happen.”

Early turnover often happens within the first few weeks. Accelerate onboarding using structured training routines with Greenius (videos, checklists, tailgate talks), integrated tracking, and bilingual access for field crews. Better onboarding = higher retention.

Promote internal advancement. Pair apprenticeships with stretch assignments, shadowing, and field leadership opportunities. Growing employees internally fosters loyalty and builds resilience in leadership pipelines. As an example of fostering internal talent, the webinar highlighted how some contractors have “skill Saturdays” where they survey employees on desired skills, then offer paid, optional training, even opening it up to other landscapers in the area.

Greenius automates onboarding and training tracking so managers spend less time chasing completion and more time coaching. Integration with the LMN Crew app means proof of training is built into daily workflows.

Webinar Screenshot: Career Pathway Mapping

Almost half of businesses in the industry lose team members due to lack of internal growth opportunities. Clear career paths and meaningful onboarding differentiate employers in a competitive labor market.

This discussion held up a mirror to today’s workforce reality: people want to belong and grow—not just clock in. Landscape companies that commit to structured onboarding, internal mobility, and leadership development can break the turnover cycle for good.

Ready to stop the turnover cycle and build a more loyal, skilled team? Learn how Greenius can transform your people development strategy!