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The PHC Program Starter Guide: Pricing, Service Menu, and Scripts to Launch Your Program

Tree Care


Updated September 30th, 2026
The PHC Program Starter Guide: Pricing, Service Menu, and Scripts to Launch Your Program
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Free Guide for Tree Care Businesses

The PHC Program Starter Guide: Pricing, Service Menu, and Scripts to Launch Your Program

A plant health care program is a recurring tree care service with a defined scope, a set number of visits, and a documented treatment history. That last part is what separates a program from a service. Customers renew what they can describe, and they can only describe what you wrote down.

Most tree care companies never get there. We polled operators during a session on PHC, and only 11% said their plant health care renews on its own. 41% said they have a program and still re-sell it every spring, which is the more expensive place to be. The work gets done, and the revenue still has to be won back every March.

This guide from Granum is how you close that gap, in six sections you can work through in order.

“Tree Inventory in SingleOps allows us to directly track treatments completed over time on an individual tree basis, which has made it possible to be more concise with our treatment recommendations.”

Hunter Townsend, CEO of Altitude Arborist
Plant Health Care Guide

What’s Inside

Your PHC Service Menu Template
Pick the three services you can actually explain, tier them, and price them so the margin survives contact with the job. 

Customer Education One-Pager
A tear-out written for your client. Put it on your letterhead, drop in a photo of your own crew, and leave it behind after an estimate. 

The Conversion Conversation
Five openings, a six-step script, and language for the objections you’ll actually hear.

Scheduling and Routing Your PHC Rounds
Seven decisions to make before spring, starting with the one that changes the most.

KPIs to Track Once Your Program Is Live
Four numbers to pick for year one with the formulas written out, plus the second tier worth adding in year two.

Your First 90 Days
The sequence. Decide what you sell, build the business around it, then sell into your own base.

Who It’s For

Tree care owners and managers who don’t offer plant health care yet, sell it job by job, or already have a program they still re-sell every spring. If you’re already running PHC and tree care operations and want the revenue to hold through winter, this is written for you.

Related Reading: How to Build a Plant Health Care Program That Renews, Why You Should Add Plant Health Care to Your Business, 5 Ways to Level Up Your Plant Health Care Business.

Three tree care operators sat down to talk through the difference between selling plant health care and running a PHC program. This guide is the working version of that conversation: the templates, the math, and the operational decisions you’ll need to make between now and spring.

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